So says Jeremy Toeman, CEO of Dijit Media, the Silicon Valley startup behind the iPad app NextGuide. NextGuide is a personalized guide that informs its users of available shows on TV or online based on their preprogrammed genres of interest or their friends’ favorites. NextGuide aspires to foster a content-based experience among its users as opposed to channel-based, which is what traditional grid-based TV guides offer.
NextGuide brings together TV and movie listings from pay-TV services such as Tribune Movie Services, Netflix and iTunes. The guide can be sorted by show, type, channel or any keywords. NextGuide also allows DirecTV customers the freedom to initiate recordings on their DVRs. The same feature will be provided for subscribers of cable companies this fall.
What makes NextGuide unique from other TV guide apps is its mosaic-like interface made out of mov ies and TV shows a user is interested in. Each screen is representative of a particular category such as sports, drama or comedy. All a user needs to do is slide from one screen to another to browse through available listings. As well, NextGuide users have the option to form their own categories such as “Basketball,” “California,” or “Katy Perry.” The app then sends out alerts whenever new episodes of similar content become available.
NextGuide’s social media functionality evaluates a user’s Facebook friends’ interests and that of the user to make recommendations. And if content is available via Netflix, a video stream can kick off.
NextGuide can be downloaded for free at the App Store, and Dijit makes money through transaction fees for routing users to paid iTunes or Netflix content, promotion of TV shows through content advertising and data and analytics sales.
As Toeman puts it, the biggest pain from knowing about a TV show is figuring out how to watch it. With NextGuide is an app anybody can use to add it into a playlist. The user doesn’t even have to know which channel the show is on.