Jason Sadler previous worked for advertising agencies, sports organizations, and co-owned a web design company. His desire to start a home-based business inspired him to launch IWearYourShirt.com, a website giving businesses the opportunity to be promoted via social media. While services like Twitter, Facebook, YouTube, and Ustream are accessible to everyone, it's not always easy for businesses to have content created for them or to find an audience waiting to consume that content.
IWearYourShirt.com takes the simplicity of wearing a T-shirt everyday and combines it with content creation and social media promotion on a daily basis. The site launched on January 1, 2009 with a unique pricing model. The cost of January 1st was set at $1, and each day thereafter the price increased by $1 until December 31, which was purchased for $365. When 2010 sold out in August of 2009, Jason knew he needed a new twist, so he added a second shirt wearer and doubled the pricing. Two people wore shirts for the same company each day in 2010. Jason created YouTube videos and Ustream live video shows, took photos, and shared information about daily companies through Facebook and Twitter. 2011 has continued the trend in pricing structure and amount of T-shirt wearers. 5 people are wearing T-shirts for a living this year, all for the same company each day and at $5 increasing per day.
Jason promotes his home-based business primarily through word-of-mouth, with the exception of using small text-ad placements in Peter Shankman's HARO emails. His customers range from small mom and pop businesses to Fortune 500 companies. Wearing shirts for a living for two years has been quite an achievement for Jason Sadler, but so has being nominated for multiple Social Media awards, being featured on the CBS Evening News with Katie Couric and being called "the entrepreneur of the century" by Fox Business.
Jason and his four new hires consider working from home both challenging and exciting. Without a strict schedule, they aren't held down by working until certain times, and it gives them the freedom to spend time trying to grow a community that their clients can benefit from. Jason hopes IWearYourShirt.com will become a strong alternative to other forms of advertising and continue to deliver excellent value to its customers for a fraction of similar advertising costs.